Guides
Guides for Pakistani businesses going digital
Free digital marketing guides from the ScaleUp team on websites, SEO, paid ads and online payments, written for businesses in Pakistan. Where we quote a number, we link to the source.
- Website costs and planning
- Local SEO and Google Maps
- Google and Meta advertising
- Online payments and eCommerce
Read the guides
All digital marketing guides
Website development cost in Pakistan
Typical price ranges, what drives cost and the running costs most quotes leave out.
How to choose a digital marketing agency
What to check, what to ask and the red flags that should end the conversation.
Local SEO and Google Business Profile
How to appear in Google Maps results in your city, and the mistakes that get profiles suspended.
Online payments for eCommerce
COD, JazzCash, Easypaisa and cards: gateways, requirements and setup.
Google Ads vs Meta ads
Which channel suits your business, audience reach in Pakistan and how to split a small budget.
Export websites for manufacturers
The pages, information and technical setup exporters need to win direct buyers.
About these guides
Why we write digital marketing guides
Most digital marketing guides online are written for American or European businesses. Prices, payment methods, platforms and buyer habits in Pakistan are different, so we write for Pakistani businesses specifically.
Each guide is based on the questions clients ask us before starting a project, and on the work we do for businesses in Lahore, Karachi, Islamabad and other cities. Where a guide quotes a number, it links to the source, and we update the guides when things change.
We also follow Google Search Essentials in our own work, and the guides reflect that: no shortcuts that risk penalties. If you prefer to hand the work over, see our services in Pakistan.
The ScaleUp team presenting digital marketing at a seminar.
Rather have someone do it for you?
ScaleUp builds websites and runs marketing for businesses across Pakistan. See our services in Pakistan or tell us what you need and we will reply within one working day.