Google Ads management

Google Ads that bring in profitable enquiries

ScaleUp is a Google Ads agency that sets up and manages campaigns for service businesses and online stores. We start with conversion tracking, so every decision about keywords, bids and budget is based on leads and sales, not clicks.

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  • Search, Performance Max and local campaigns
  • GA4 and Google Tag Manager tracking
  • Weekly optimisation
  • Clear monthly reporting

What we manage

Campaign types we run

Search campaigns

Text ads on the keywords people type when they are ready to buy, with tight keyword groups and negative keyword lists.

Performance Max

Google’s all-channel campaign for stores and lead generation, fed with good assets and accurate conversion data.

Local and call campaigns

Ads that push calls, directions and visits for businesses serving a city or region.

Remarketing

Reach people who visited your site but did not enquire, with a different message.

Account setup

What we set up before spending a cent

  • Conversion tracking for forms, calls and purchases in GA4 and Google Ads
  • Keyword research by intent and cost
  • Negative keyword lists to block wasted clicks
  • Ad copy, sitelinks, callouts and image assets
  • Landing page review, or a new page built by our team
  • Budget and bidding strategy agreed with you

Is Google Ads right for you?

Google Ads works best when people already search for what you sell. If demand is low, or your average sale is too small to cover the cost per click, we will say so and suggest SEO or social first.

Month to month

What ongoing management covers

01

Weekly checks

Search terms, budgets, bids and ad performance reviewed every week.

02

Testing

New ad copy and landing page variations to lower cost per lead over time.

03

Monthly report

Leads, cost per lead, conversion rate and what we are changing next month.

Guide

What a Google Ads agency should do for you

A Google Ads agency should make every click easier to justify. That starts with accurate tracking, continues with tight keyword targeting, and ends with a landing page that turns visitors into enquiries. If one of these is missing, the campaign pays for traffic it cannot measure.

Conversion tracking you can trust

We set up Google Ads conversion tracking for form submissions, calls and purchases, and link your account to Google Analytics 4. Smart bidding only works when Google receives correct conversion data, so this step decides how well the whole account performs.

Keywords with buying intent

We group keywords by what people are trying to do: find a service, compare prices, or contact a business near them. Informational searches that rarely convert are blocked with negative keywords. We review the search terms report every week and keep adding exclusions, which is one of the most reliable ways to lower cost per lead.

Landing pages that match the ad

Sending ads to a generic home page wastes budget. We build or improve a dedicated landing page for each main service, with the same message as the ad, a clear offer and a short form. Our web development team handles this in-house, so there is no hand-off delay.

Why hire ScaleUp as your Google Ads agency

You work with the people who run your campaigns, not a sales account manager. We charge a fixed monthly fee instead of a percentage of spend, the account stays in your name, and every monthly report shows leads and cost per lead. Many clients combine paid search with SEO services so they rely less on ads over time.

A good Google Ads agency should make your account easier to understand, not harder. If you ever want to move the account in-house or to another Google Ads agency, everything stays in your name and nothing is lost.

Google Ads agency conversion report showing leads and cost per lead

FAQ

Questions we get asked

It depends on the cost per click in your market. We look at keyword prices during setup and recommend a starting budget that can produce enough data to optimise.

We quote a fixed monthly management fee agreed before we start. Your ad spend is paid directly to Google from your own account.

You do. We work inside your account, so the data and history stay with your business.

Yes. We start with an audit of your current campaigns and tracking, then restructure what is wasting budget.

Get a free Google Ads review

Share read-only access to your account and we will show you where budget is being lost.

Request a review